The History of Broderick & Associates, Inc.
Broderick & Associates was founded by Stanley Broderick in 1945. Prior to moving to Florida, Stanley met great successes in Chicago and attempted retirement on a 400-acre farm in Michigan. After relocating to Florida and settling in Pinellas Park, Stanley became one of Pinellas Park’s founding realtors when the population was barely 4,000. Broderick & Associates was and still is located at 5514 Park Boulevard in Pinellas Park. In 1945, Park Boulevard was a dirt road surrounded by orange groves. Stanley successfully developed the “Cozy Cottage” pre-fabricated housing franchise in mid-Pinellas, and the story grows from there.
Growing Up Broderick
While working on “growing” Broderick & Associates, Stanley and Doris Broderick’s only child Roger enjoyed growing up as a Florida boy. He attended Pinellas Park Elementary School, Tyrone Middle School and Pinellas Park Junior High School before graduating from Dixie Hollins High School in 1963. After graduation, Roger attended St. Petersburg Junior College where he was President of his sophomore class. In 1965 he entered the University of Florida and graduated in 1967 with a degree in industrial engineering.
The Broderick Tradition
Roger and his mother Doris carried on the Broderick tradition when Stanley passed away in 1968. Stanley was known for his independent spirit and modesty. He was a fine man who had a great influence on the community. Roger’s sense of tradition and family is truly shown in the fact that his childhood home serves as Broderick & Associates’ headquarters (his office is actually located in the bedroom he grew up in!).
Roger has carried on the tradition of his parents by being a major supporter and contributor to Pinellas Park’s Boys & Girls Clubs. In addition to this, he has also:
Sponsored a Broderick Realty Little League Team (Stanley served as state director of the Little League)
Supported many other local youth activities
Served as past Chairman of the Pinellas Park Progress Committee for Redevelopment
Served as past Chairman of the advisory board for the Low to Moderate Housing for Pinellas County
Been selected as advisor to the Special Operations Unit at MacDill AFB to oversee the construction of a war memorial
Served on the Shorecrest Preparatory School board of trustees for over 14 years
Been acknowledged as the Janet Root Volunteer of the Year by Shorecrest for his outstanding service
Been active in raising funds for the Boy Scouts as well as the Pinellas County Schools college scholarship program
Been a member of the University of Florida President’s Council
The Total Real Estate Solution
Roger has been providing economic growth, jobs and contributing to area philanthropic causes in Tampa Bay since 1968. Entrepreneurial range best describes his approach to business. He is well-diversified within the real estate industry and is able to serve all customers in all aspects of the real estate process (residential, property management, office and industrial space and building construction). As President of Broderick & Associates, Inc. Roger has spent the past 30 years building the business to be THE TOTAL REAL ESTATE SOLUTION for his many customers.
Roger has received numerous awards and continued recognition for his professional accomplishments, which include:
He was elected to the Board of Directors of the Education Foundation of the CCIM
He was named to the Million Dollar Roundtable by the St. Petersburg Board of Realtors
He was voted Top Residential Office and Best Single Tenant Building for the Val Pak Systems Headquarters
He was listed in the Marquis Who’s Who in Finance and Industry
He was named Pinellas Park Chamber Man of the Year
He received the Florida Realtor Magazine Editor Excellence Award for Best Article for penning “How to Thrive in Commercial Real Estate”
Roger feels that people treat you differently when you have a relationship of trust and understanding. His goal from day one has been to create business relationships that will last longer than his lifetime. He tends to create relationships with partners who are like family – through organizations such as local chambers of commerce, economic development organizations and his church as well as with professionals from other industries. He has also established working relationships with government agency staff members through the years and has learned to appreciate their expertise and advice.
Roger feels that having a broader real estate perspective lets him focus on what’s hot instead of what’s not. He finds that by not limiting the company to one discipline (strictly residential, apartments or townhouses), they are forced to stay current in as many fields of the business as possible. For example, in order to scout locations for drugstores, they need to understand what’s happening in the drugstore trade. In order to find the right location for a hotel, it is best to understand what’s happening in the hospitality industry.
Because of Broderick & Associates’ diversity, they have a broad range of clients including some of the major homebuilders, townhouse builders, major shopping center developers and key commercial users.
Bringing the younger people into the company and teaching them is a great way to reinvigorate the business. Roger found that while teaching the son of one of his partners as well as one of his sons the business he learned quite a bit himself. He found this was a good way to quantify what B&A is doing right and what they are doing wrong – people don’t tend to learn something fully until they teach it to someone else.
Roger encourages his associates to go beyond the minimum requirements needed to retain their license to seek out the best designations in their area of the profession and to learn to use technology tools that will enhance their knowledge base and skills.
Stanley Broderick used to say that Pinellas Park was a “crossroads” and someday would be a center of commerce. We can only wonder what he would think of the city and his company’s growth today!